AI SEO, AEO, GEO, and LLM SEO all describe the same goal: getting your brand cited when AI assistants answer questions. Learn how it works and how to measure it.
New to AI visibility? Begin with these foundational guides.
AI SEO is the practice of optimizing content to be discovered and cited by AI assistants like ChatGPT, Perplexity, and Gemini. Learn how it differs from traditional SEO and why it matters.
AEO stands for Answer Engine Optimization—the practice of optimizing content for AI-powered answer engines. Learn how AEO relates to AI SEO and GEO.
AI SEO, AEO, GEO, and LLM SEO all describe optimizing for AI discovery. Learn when to use each term and how they relate to each other.
Core concepts and terminology for AI-driven discovery
AI SEO is the practice of optimizing content to be discovered and cited by AI assistants like ChatGPT, Perplexity, and Gemini. Learn how it differs from traditional SEO and why it matters.
AEO stands for Answer Engine Optimization—the practice of optimizing content for AI-powered answer engines. Learn how AEO relates to AI SEO and GEO.
AI SEO, AEO, GEO, and LLM SEO all describe optimizing for AI discovery. Learn when to use each term and how they relate to each other.
Understanding how AI systems recommend and cite brands
Understand how LLMs like ChatGPT and Gemini decide which brands to recommend. Learn about training data, retrieval, and the factors that influence AI recommendations.
AI search synthesizes answers instead of returning links. Learn the key differences between traditional search and AI-powered discovery, and what it means for your content strategy.
If AI assistants aren't mentioning your brand, there are specific reasons why. Learn the common causes and how to diagnose and fix your AI visibility gaps.
Metrics and methods for tracking AI visibility
Learn the key metrics for measuring AI visibility: mention rate, position/rank, sentiment, and consistency. Understand how to track your brand's AI presence systematically.
An AEO Score quantifies your brand's AI visibility from 0-100. Learn how AEO Scores are calculated, what they mean, and how to use them to guide your strategy.
A Brand AEO Audit runs category questions through AI to measure your visibility. Learn how audits work, what they measure, and how to interpret the results.
Comparing different AI models and their behaviors
Compare ChatGPT, Gemini, and Claude for marketing research and brand discovery. Learn the strengths and limitations of each model and what they mean for your AI visibility.
Understand how ChatGPT decides which brands to mention in its responses. Learn the difference between recommendations and citations, and what influences brand mentions.
Practical applications and industry-specific guides